Has Google found a weakness that will allow them to step on Amazon's toes? Have the brick and mortar store found another way to fight back against what has been seen as a growing threat? Or is Google just trying to show that they can take a big bite out any market where they an opportunity? According to a rumor first reported on TechCruch the answer could be yes to all three of these questions as Google is preparing to roll out “Google Shopping Express” to take on the Seattle-based giant Amazon's Prime.
There haven't been too many details released as of yet on the workings of Google's new ecommerce venture or even a date set for it release. What we do know is that this new “Google Shopping Express” is being reported to undercut one of the featured parts of Amazon's Prime, it's free 2-day shipping, not only by price but amount of time. Google plans to offer their service at $10-$15 less for same-day shipping.
“Google Wallet and Google Shopping need a focal point, and serving as a “store shelf” to big-name retailers could be that in. Google has been scrambling for a way to capitalize on its advantages in the space — the fact that it’s arguably one of the first places people visit when they want to find a product — for a while,” reports TechCrunch.
Ironically, two of the first businesses to climb aboard Google's new service will be Walmart and Target. Over the last couple of years both of these retail giants have been in the news as taking Amazon's Kindle products off of their shelves and declare the Seattle-based company a rival to the online presence they are trying to grow. Two of the other stores that are reported to be jumping on the Google bandwagon will be Safeway and Walgreens.
It is no surprise that this venture will be spearheaded by Tom Fallow since he is the head of Google's Product Manager and creator of their ecommerce product online store. Mr. Fallow has been working in the ecommerce arena for the past 14 years. He was a Product Manager for Epinions where he designed & built shopbots. Then in 2002 he Co-Founded Mercantila where he was COO until in 2010 when he joined Google.
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