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Is email going away

Social media is such a growing at such an alarming rate that Facebook now thinks that email is dying. Classic. How many times have we heard this now? Facebook COO Sheryl Sandberg gave a recent speech at the Nielsen Consumer 360 conference recently, essentially claiming that 'truth'.

In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email,as much as we like or dislike it, is probably going away. So what do teenagers do? They SMS and increasingly they use social networking. check out WebGuild.org.

I believe that Facebook couldn't exist without email - as you need an email address to sign up and to log-in. Many of us rely on email for notifications from Facebook to know when someone has sent us a message, commented on our posts, invited us to an event, tagged us in a photo, etc. In fact, I wonder how frequently the average Facebook user would come back to Facebook daily without email notifications.

But, cell phone numbers may be what everything eventually goes to, as I believe those are long-term 'accounts' for everyone today. Side advice for e-marketers - get the cell phone number along with the email address..

I think to be fair, Sandberg was looking to the future, and not the present when she made this claim. She even said that she couldn't imagine life without email. It's interesting, because Facebook is in some ways helping keep email relevant for the reasons mentioned above (though email certainly doesn't need Facebook's help to stay relevant).

Facebook does require you to use email to sign-up and log-in, but we are seeing more and more open protocols being used around the web for ID authentication. There are also not-so-open protocols in use, like Facebook Connect. We can log-in to a wide variety of sites/apps with our Facebook ID, but cannot log-in to Facebook with anything other than my email address. If Facebok thinks email is dying, does that mean it will adopt some other open authentication protocols?

What do you think - is email in any immediate or long-term danger of near extinction at the hands of social networks and/or SMS? Please share your thoughts in the comments.

For your success,

Keith Thorn
KTLLC Communications

Comments

  • Anonymous 3 years ago

    e-mail dead? wasn't e-mail supposed to kill regular mail? Seems to me that people still use the post office to you know send pieces of paper with stuff written on it, most publishers adhere to the old ways and demand that prospective writers send their manuscripts via regular mail and do not accept e-mail submissions. I mean listen you can't send a package via e-mail just as you can't twitter an important issue such as a legal or business contract. That would be a lot of tweets. They used to say that SKYPE and MSN would replace having to have a business meeting and spend all that money on getting people from the other side of the globe into your meeting room but the fact is while some business is conducted via SKYPE it is still in both parties interest to meet in person face to face and do business because business is personal and it is difficult to truly take the time to get to know the person you are doing business with when you have him placed between your 10:30 golf game and your 12:00 power lunch. I think that while social networking, emails, twitter, facebook (that is going to die...check out diaspora this september 15th) make our lives easier (sometimes harder...ie facebook) we are people we are personal we need contact and we need to make connections with others in a real way. For example I can talk to my mother via all the above mediums but it is no substitute for actually getting to sit down with her and talk to her about what's been happening in her life. who we communicate will always change but somethings will always stay the same...even if they go out of vogue for a while we will realize that the other way was and is still the best...need I remind you of the scene in Barbarella were she wants to have sex with some dude by touching fingers or something and he was all like bitch please and then they totally did it and she was like wow I thought that would be super gross but now all I want to do is hump everything in the galaxy.
    nuff said.

  • Anonymous 3 years ago

    e-mail dead? wasn't e-mail supposed to kill regular mail? Seems to me that people still use the post office to you know send pieces of paper with stuff written on it, most publishers adhere to the old ways and demand that prospective writers send their manuscripts via regular mail and do not accept e-mail submissions. I mean listen you can't send a package via e-mail just as you can't twitter an important issue such as a legal or business contract. That would be a lot of tweets. They used to say that SKYPE and MSN would replace having to have a business meeting and spend all that money on getting people from the other side of the globe into your meeting room but the fact is while some business is conducted via SKYPE it is still in both parties interest to meet in person face to face and do business because business is personal and it is difficult to truly take the time to get to know the person you are doing business with when you have him placed between your 10:30 golf game and your 12:00 power lunch. I think that while social networking, emails, twitter, facebook (that is going to die...check out diaspora this september 15th) make our lives easier (sometimes harder...ie facebook) we are people we are personal we need contact and we need to make connections with others in a real way. For example I can talk to my mother via all the above mediums but it is no substitute for actually getting to sit down with her and talk to her about what's been happening in her life. who we communicate will always change but somethings will always stay the same...even if they go out of vogue for a while we will realize that the other way was and is still the best...need I remind you of the scene in Barbarella were she wants to have sex with some dude by touching fingers or something and he was all like bitch please and then they totally did it and she was like wow I thought that would be super gross but now all I want to do is hump everything in the galaxy.
    nuff said.

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