Is “Candy Crush” good for your brain? The very popular smartphone game “Candy Crush” is very addictive and has a big effect on the brain, according to a Nov 3 report in news.com.au. “Candy Crush” is played by more than 45 million brainiacs every month and these “Candy Crush” players spend upwards of $600,000 every day for extra lives or to move up to the next level. More than 700 million games of “Candy Crush” are played every day.
The simple goal in “Candy Crush” in to line up candies in a row. As players move up in levels, the challenge of lining up colorful candies gives way to creating candy combinations and beating the clock.
What does “Candy Crush” do to a player's brain to make him or her be so addicted to this game? The technology blog Gamasutra reports that the lack of reward mechanisms built into “Candy Crush” create a “fun pain” which leads the brain to start secreting dopamine, a natural organic chemical that controls the brain's reward and pleasure center.
A percentage of “Candy Crush” players become so addicted to the additional secretion of dopamine by their brains, that they become addicted to the game itself and keep playing. The marketing and gaming export at Bond University, Professor Sudhir Kale, told news.com.au that the combination of “variable” and “fixed” rewards used in the slot machine gaming industry are being replicated in mobile games, like “Candy Crush”, with similar “appetizing” effects.
Professor Sudhir Kale points out that only a small number of brainiac “Candy Crush” players get pathologically addicted, just like only a small number of slot machine players become problem gamblers.
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