Retailers love the idea of customer loyalty. Special clubs, cards, and point systems, retailers have it all figured out. Or do they? Recent studies have shown otherwise that shoppers are not loyal at all. When tempted with sales or promotions, 80 percent of shoppers say they would switch brands or stores. According to retailers though, they expect 48 percent of shoppers to switch brands and stores only 45 percent of the time.
Seventy-eight percent of shoppers admit to having engaged in showrooming, checking merchandise out in stores and later looking for cheaper deals online. Brand loyalty isn't what it used to be now that retail stores are increasingly more impersonal and everyone is trying to save a few dollars.
Shoppers say that promotions and sales account for 83 percent of unplanned purchases and 65 percent say that these unplanned purchases happened in-store. As for planned purchases, shoppers are constantly checking for reviews. Eighty percent use more than one media type, usually from a print source or a website.
Check out this infographic presented by MarketTrack.com to learn more about how brand loyalty is changing.