She's riding high as one of pop's biggest superstars, but Beyonce is having a rough January. Her performance of "The Star-Spangled Banner" at the presidential inauguration on Jan. 21 was largely overshadowed with rumors that she did not sing live, and instead chose to use a pre-recorded vocal track from an earlier rehearsal with the Marine Corps Band.
Some blamed her decision on cold weather, but the Band’s director, Colonel Michael Colburn, believes the singer was saving her voice for this Sunday’s Super Bowl halftime show, when she is also scheduled to perform. “She’s getting ready for the Super Bowl,” Colburn told The Times of London. “We didn’t have a chance to do anything with her until [that] night, so it’s been a tight window of opportunity.”
Now the Daily Mail is reporting that Bey must pour ‘hundreds of thousands’ of her own dollars into her act, because the NFL will only cover the first $600,000—and her bedazzled, over-the-top performances cost much more to put on. Pepsi, the Super Bowl’s halftime sponsor, who Beyonce just signed a $50 million promotional deal with, will also be helping to foot the bill.
“Beyonce will not get paid, but her back up singers, her musicians, all the extras—they will be paid by the NFL production budget,” Marc Ganis, sports consultant, explained to the Mail. “But for last year, for Madonna’s show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the case this year.”
The good news is that Beyonce (and her team) will be more than repaid for their expenses. In fact, after all of the exposure her music stands to gain from her performance, she’ll end up making millions of dollars.
No word yet on whether she plans to sing live in New Orleans, but over 100 million will be tuning in for the big game, so the pressure's on to put on an epic show!