Hasbro's transmedia strategy to bring its properties to the big screen marches on. The company, owner of Wizards of the Coast (WOTC) who handles several hobby game brands, is already mired in a legal battle over the fate of the Dungeons & Dragons movie. Hasbro is having more success with Magic: The Gathering, a brand owned by WOTC from its start -- Hollywood Reporter reported yesterday that 20th Century Fox closed a deal to acquire the screen rights:
The studio has enlisted Simon Kinberg, the Fox-based writer-producer who is also helping shepherd the X-Men and Fantastic Four universes at the studio, to produce the adaptation. Kinberg will also act as the franchise's engineer -- or supreme sorcerer, if you will -- overseeing the development of the movie series in concert with Hasbro execs.
Magic: The Gathering is the popular collectible card game that has experienced a resurgence despite being long in the tooth in both print and digital formats. WOTC has previously tried to combine Magic: The Gathering with its acquired brand, Dungeons & Dragons, with little success.
Following the format established by Marvel for its comics, WOTC executives will be involved:
Hasbro CEO Brian Goldner and Stephen Davis and Wizards of the Coast president Greg Leeds will act in production capacities. Aditya Sood and Josh Feldman, Kinberg's key execs at his Genre Films production shingle, will also act as executive producers on the movie.
The nature of the plot remains to be seen, but it will certainly involve a massive special effects budget.
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