So billionaire Tony Stark pretty much has everything. A beautiful home overlooking the sea, a lovey and loyal assistant at his side, and plenty of gadgets, starting with, but not limited to his Iron Man armor. What the Marvel superhero does not have, at least according to the Chinese electronics maker TCL, are enough Smart phones and other gadgets with the company's name on them. So, to remedy this situation, according to NextMovie.com, Stark will have some new weapons in his arsenal courtesy of TCL.
The company is no stranger to cross-platform marketing. It purchased the historic Grauman’s Chinese Theater in L.A. recently with the intention of changing its name to the TCL Chinese Theater. For those who might be scratching your heads in wonder, it’s not such an unusual move by a big company; Boise State University sold the naming rights to its concert Pavilion, aptly named The Pavilion. It’s now the Taco Bell Arena.
In any event, billionaire Tony Stark won’t be saddled with mounds of Taco Bell burritos. Rather, he’ll be using mobile phones, cloud technology, and other gadgets made by TCL. It seems that Stark is in good company with "The Avengers" movie in an indirect way; parts of that film were shot on an iPhone 4, effectively blurring the lines between traditional filmmaking and modern Smart technology.
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