This weekend, the San Francisco 49ers and Baltimore Ravens will battle for the right to be called champion of Super Bowl XLVII. The daylong event, including hours of pre-game festivities, will draw millions of viewers, many of whom are more curious about the commercials. Movie ads have become one of the bigger highlights of the Super Bowl ads, offering viewers a chance to see what big budget Hollywood fare is coming up. Disney is one of the studios that has bought up time to showcase it's upcoming flicks and on Wednesday offered up a teaser for a 60 second spot for "Iron Man 3" that will air during the big game.
Disney will also be releasing TV spots for "Oz the Great and Powerful" (March 8), starring James Franco, Mila Kunis and Michelle Williams; and a 90-second spot for "The Lone Ranger" (July 3), starring Johnny Depp and Armie Hammer; in addition to the 60-second spot for "Iron Man 3" (May 3). You can check out a 15-second preview of the Super Bowl spot at left.
Paramount Pictures will screen a 30-second spot for "World War Z" (June 21 release), starring Brad Pitt. This ad will run during the pre-game on CBS. Also be on the lookout for a 30-second spot for J.J. Abrams' "Star Trek Into Darkness" (May 17), expected to air sometime during the second quarter of the game.
Universal Pictures is the only other studio that is known to have purchased ad time. Look for a 30-second spot for "Fast and Furious 6" (May 24) that will air sometime during the game. "Fast 6" stars Vin Diesel, Dwayne Johnson and Paul Walker.
Super Bowl XLVII is expected to be seen by nearly 115 million people and companies are shelling our cash in record numbers to advertise during the game. Companies are paying $3.8 million per 30-second spot and about $7.5 million for a full 60-second ad. There are typically a number of studios that run ads during the pre-game that may not be known yet. Check back for updates to find out when you can see that TV spot for the movie you're dying to see. Also, there is a football game going on. Pay attention to that, too.
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