Well football fans in Fresno, another season has come to an end as the Baltimore Raven defeated the San Francisco 49ers at a final score of 34-31 to win Super Bowl XLVII (a.k.a. "The Harbowl"). Like every year, one of the main things I was looking forward to this year was the commercials. Personally, this examiner felt the the ads were somewhat lackluster compared to previous Super Bowls. But out of all the ads, the ones that I looked forward to the most were the TV spots for this summer's biggest movies.
Unfortunately, because CBS charged an average of $4 million for a single 30-second commercial during the game, the highest rate in any Super Bowl, that resulted in only seven films receiving this prime advertising opportunity this year, a far cry from the 12 TV spots we were treated to last year.
The first of this year's TV spots was for Dwayne Johnson's upcoming film Snitch. The story involves a teenage boy who is wrongfully arrested for distributing drugs and sentenced to ten years in prison, so his father (played by Johnson) makes a deal to become an undercover informant and infiltrate a drug cartel to help clear his son's name. The spot emphasizes the relationship between the father and son and the kind of danger he is prepared to face to clear his son's name, and doing so be emphasizing the action. The film is scheduled for release on February 22, 2013.
The second TV spot was for The Lone Ranger, based on the American old West serials of the same name. The film stars Armie Hammer in the title role and Johnny Depp as Tonto. The full-length TV spot is very similar to the latest trailer released for the film, detailing the journey of lawman John Reid into the masked hero of the Old West, with Native-American Tonto serving as his spirit guide. The spot showcases Reid's discovery in the desert, plenty of shootouts, and a lot of action set on a runaway train. The film is currently slated for release on July 3, 2013.
The thrid spot was for Brad Pitt's upcoming action vehicle World War Z, bases on the navel of the same name by Max Brooks The spot doesn't reveal a whole lot about the film beside showing Pitt's character, United Nations worker Gerry Lane, and his family as they flee the city during a zombie outbreak that is bringing down nations. It looks exciting, but I look forward to seeing more from the film at a later date. The film is slated for release on June 21, 2013.
The fourth spot was for Sam Raimi's Oz: The Great and Powerful, inspired by L. Frank Baum's classic 1900 novel The Wonderful Wizard of Oz, and set before the events of the classic 1939 film The Wizard of Oz. The spot mainly uses footage seen in the most recent trailer, but it does a good ob getting us excited and showing off the bright and colorful world that Raimi is translating from Baum's original vision. James Franko so far seems to be an intriguing choice to play Oscar Diggs (a.k.a. "The Wizard of Oz"), as are Mila Kunis as Theodora (a.k.a. "The Wicked Witch of the West"), Michelle Williams as Glinda the Good Witch, and Rachel Weisz as Evanora (a.k.a. "The Wicked Witch of the East"). The film will be released on March 8, 2013.
The fifth spot was for anothr Dwayne Johnson film, Fast and Furious 6 (alternatively known as Fast 6). Running twice as long as any of the other spots, this one gave up a better hint of the plot as Dwayne Johnson's character, Luke Hobbs, goes to Vin Diesel's character, Dominic Toretto, to make him and his crew a deal; full pardons for their past crimes if they help take down a mercenary organisation led by a criminal mastermind and his ruthless second-in-command, Dominic's thought-dead lover Letty Ortiz. The post itself, like all the others, is mostly just action, in this case showing a lot of the car chases, stunts, and other excitement that is associated with the franchise. It is slated for release on May 24, 2013.
The sixth spot was for a film that this examiner is personally looking forward to, Star Trek Into Darkness. Once again, most of this footage has previously been seen in the trailers, but this spot does a good job of creating a dark and dangerous atmosphere as Benedict Cumberbatch's character, John Harrison, launches an attack on the Federation as comes into some sort of personal conflict with Chris Pine's Captain James. T. Kirk. The film is set for release on May 17, 2013.
The seventh and final TV spot was for Iron Man 3, and this one was interesting. The full extended spot (or perhaps merely more extensive), like The Lone Ranger spot, runs a minute and thirty-four seconds. The spot contains mainly original footage, with Robert Downey, Jr.'s Tony Stark starting the clip with a hilarious stare down with the camera that lasts over thirty seconds. Then the action shots kick in, include new footage of Sir Ben Kingsley as The Mandarin, a look at Don Cheadle in the Iron Patriot armor, Guy Pearce as Aldrick Killian, footage of Stark's Malibu mansion being bombed (as well as what appears to be a location in China), and most exciting of all, a full scene of Iron Man (in his brand new armor) rescuing 13 people from Air Force One...while he can only carry four at a time. The film is already looking quite exciting, and is slated for release on May 3, 2013.
After seeing all of these TV spots, this examiner is excited to see many of these films when they all come out this year, and he is certain that many of you are as well.