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iPad not on Baby Boomers' radar

Apple's iPad gets a so-so reception from Baby Boomers.
Apple's iPad gets a so-so reception from Baby Boomers.
Photo credit: 
Apple photo

The iPad, judging by its early sales, has the potential of being a very popular electronic reading device.

But don't expect Baby Boomers to be part of the iPad revolution.

A new survey by AARP shows a majority of Baby Boomers, while they have certainly heard of the iPad, don't intend to buy one.

A new survey -- "Social Media and Technology Use Among Adults 50+" -- asked older Americans about whether they had purchased an iPad from Apple and whether they intended to purchase the device and 88 percent said no.

The iPad inquiry was included in a range of questions about how Baby Boomers' online comfort level and where they are spending their time once they're online.

As to the comfort level question, 40 percent of older adults consider themselves extremely (17 percent) or very (23 percent) comfortable using the Internet.

Among the online Boomers, 27 percent use social media site, which means that 73 percent can't be bothered with the likes of Facebook, MySpace or LinkedIn.

Of those that do use social media, 23 percent use Facebook, 4 percent use MySpace, 4 percent use LinkedIn and 3 percent use Twitter.

Baby Boomers -- 40 percent -- still prefer to get their news from the more traditional sources of printed newspapers and magazines. Ten percent said they prefer to read their newspapers and magazines online. Twenty six percent said they get their news from a combination of printed and online sources.

On the iPad issue, 2 percent of the surveyed Baby Boomers own the device, while 11 percent expressed an interest in buying one.

Of those who are interested in owning one:

  • 77 percent would use it for general web browsing;
  • 74 percent for reading online news, newspapers or magazines;
  • 67 percent for photo sharing;
  • 66 percent for reading books.
     
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, Baby Boomer Examiner

Baby Boomers are being dragged kicking and screaming through middle age. Some are even, gulp, into their 60s. Paul Briand is a Baby Boomer who has been writing about their fun, foibles and flab for more than 20 years. E-mail him at pbriand@broadcovemedia.com.

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