Apple yesterday unveiled its latest version of the iPad, called Air, to begin shipping on November 1. Compared to the iPad 2, iPad Air is two millimeters thinner, about half a pound lighter, has a smaller bezel and squared-off edges. In terms of the technology, the iPad Air is running a 64-bit architecture on an A7 chip, and the Retina screen similar to the iPhone 5S.
Recent reports of Microsoft working on an eyewearable device, Samsung's Galaxy Gear smartwatch, Google Glass and other wearables stand in stark contrast to Apple's unveiling yesterday. The incremental improvements to existing product lines, including MacBook, iPhone and iPad, are evolutionary in nature. If these routine announcements continue, they could redefine the the Apple brand, which under the late Steve Jobs was revolutionary.
Apple now appears to be playing it safe. The iPad 2 will remain available at a pricepoint of $399 while the iPad Air starts at $499 for the basic Wi-Fi model with a 16 GB drive. The model with a cell phone transmitter will list at $629.