The generous donations of organizations like Iovate Health Sciences International spotlight just how important giving is to the global effort to forge sports nutrition innovations. These corporate contributions are driving advancements in crucial areas.
Iovate’s donation, which represents $2 million of funding over the next six-year period to the University of Toronto’s Faculty of Kinesiology and Physical Education, is one of the most significant gifts given to a Canadian academic institution from the private sector towards sport nutrition research. According to the University of Toronto, the nutritional supplement company’s donation has raised the caliber of sport nutrition research “to an unprecedented level.” The contribution will result in a brand new metabolism and sports science lab, which, according to U of T, will aim to find ways that enhance muscle recovery and adaptation to exercise.
“Iovate is committed to being a leader in science-based sport nutrition products, and the University of Toronto partnership permits us access to some of the best research being done in this category anywhere in the world,” says Iovate Chief Marketing Officer, Vito Sanzone.
Professor Dan Moore, who is an expert on how the body uses protein and nutrients to recover from exercise, will be leading the Iovate/Muscletech Metabolism and Sports Science Lab. University of Toronto leaders expect the new program to attract top-notch graduate students and collaborative efforts from other schools. The research will aim to develop novel strategies that can be used by both elite athletes and more casual fitness enthusiasts.
Iovate isn’t the only large organization that is doing its part in the battle against global health concerns. Proctor & Gamble recently pledged to donate 8.6 million days of clean water to the Children’s Safe Drinking Water Fund, according to a Business Wire article. As part of its Clean Water Initiative – a joint collaboration with Walmart – P&G promises one day of clean drinking water for every one of its products purchased at the retailer.
“Lack of clean drinking water is a global crisis, with illnesses from contaminated water killing more than 1,600 children every day. April’s campaign made a big step toward our Canadian campaign goal to provide 25 million days of clean water by March 2015, and we are looking forward to Canadians continuing the overwhelming support they have already shown,” said Allison Tummon-Kamphuis, who heads up Children’s Safe Drinking Water Program for P&G.
The clean water program distributes water purification technology developed by P&G. Each small packet of purifier creates 10 liters of clean, potable water. The program could potentially save countless lives by preventing the multitude of life-threatening diseases that are spread through contaminated water.
HealthPartners is another organization that deserves a great deal of credit for its commitment to improving world health problems. ALS Canada, an organization that aims to educate and build awareness of amyotrophic lateral sclerosis (ALS), recently awarded the Tony Proudfoot Award to Healthpartners because of its longstanding and generous support of the organization. Over the past 25 years, it provided nearly $2 million in charitable donations to ALS Canada.
"HealthPartners is a vital partner for ALS Canada. The ability to connect to the business world and employees through workplace giving is pivotal in opening up communication channels to raise awareness and funds for clients and families living with ALS," said Dav Cvitkovic in a Digital Journal article. Cvitkovic is Vice President of ALS Canada’s Fund Development and Marketing and also serves as a HealthPartners board member.
Eileen Dooley, CEO of HealthPartners, explains why contributing to charities is so vital in the fight against terminal diseases like ALS. "At HealthPartners, we work to raise resources for charities that are finding cures, causes and treatments for diseases such as ALS. We invest in research, frontline programs, services and supports through organizations such as ALS. We believe charities do better when we work collaboratively to raise funds for research, prevention and cures, and we are proud to partner with the ALS Canada to support their critical work,” she said.
Global health problems can’t be solved on their own. They entail innovative solutions, which can only be achieved through the dedication and support of corporations and other donors. Bolstered by generous contributions, health experts can get the resources they need to build education and resources around a cause. Whether it’s solving drinking water problems or advancing sports medicine knowledge, organizations like Iovate are changing the landscape of health and wellness.
Carly Fiske contributed to this article.