A few months ago we learned that Atlanta will soon be home to the single largest expansion of Endurance House, a store dedicated to the needs of triathletes. There are many stores that focus on sport specific aspects of triathlon, such as running, cycling, and swimming, but the goal of Endurance House is to comprehensively serve all aspects of multi-sport.
Endurance House was founded in Wisconsin, and until recently, has only expanded westward. Thanks to Steve Karp, of Karpe Diem LLC, Atlanta will be the newest home for the Endurance House franchise, with the first store scheduled to open in early 2014. (Possibly as early as February) Two additional stores are scheduled to cover Atlanta within the next four years. With the upward and outward expansion of triathlon in the southeast, particularly around Atlanta, many triathletes will welcome a one-stop-shop store.
Steve Karp has an extensive background in construction, business and retail. Bringing such a large concept of a store to a new area takes all three. In addition to Steve’s resume qualifications, he and his family are also seasoned veterans of multi-sport athletics. It’s one thing to be able to start up a brick & mortar business, but quite another to be able to understand the actual needs of your customers. Steve’s background is a healthy combination of all the above.
Like most of us, Steve was attracted to the sport of triathlon for health reasons. In addition to triathlon, Steve is also an active Certified Trainer in CrossFit. There are those who believe that triathletes should focus their workouts on running, cycling and swimming exclusively, but as Steve has learned, CrossFit not only helps strengthen your body for these disciplines, it also decreases your likelihood of injury.
Steve not only brings a much needed store front to Atlanta, he also brings the kind of experience needed to serve multi-sport athletes of all levels, from the casual Couch to 5K initiate, all the way up to elite triathletes, and everyone in between. As a side note, and this is because this isn’t an official offering of the Endurance House franchise, if you are a CrossFitter looking to add triathlon to your training, Steve Karp & Endurance House Atlanta can certainly point you in the right direction.
Stay tuned for details as they become available.