This month, a new talent agency will be launching in Dallas, premiering with an Industry Mixer and Showcase on Thursday, May 15, 2014 from 8pm-12am at The Quixotic World, Deep Ellum.
The Color Agent, LLC (The Color Agent) specializes in representing LGBT Rappers, Vocalists, Actors (Television, Film and Stage), Models, Dancers and Comedians. Owner and Founder of The Color Agent, Lanisha “Taye” Taylor, created the Agency to fill a gap in talent industries which often overlook the LGBT community. The Color Agent was founded under the philosophy of “Putting Talent before Orientation” and on the basis of several key principles: Client Commitment, Professionalism and Integrity.
Taye truly understands the LGBT audience base, its profiles, motivations and media consumption unlike any other agency – as she is part of the LGBT community and has been involved in the arts since childhood. Over the last few years, Taye has been able to compile and form relationships with core industry players and has created exclusive relationships within the LGBT multimedia arenas, from production to retail and social networking.
Understanding the sensitivities of LGBT and other minority related marketing; she focuses on client branding to ensure her clients are represented in the best light which does not patronize nor discriminate. It is safe to say that Taye is one of the few unique agents focused on making the LGBT talent community not only a niche market, but one that is wholly recognized within mainstream entertainment.
Taye has spent years researching and developing LGBT marketing solutions to fill in the gaps in a number of talent industries. Taye’s focus is to make LGBT talent mainstream, without losing the LGBT identity by using a range of strategies including LGBT market research, niche media including advertising and public relations, and crossover development and implementation.
Taye also works with Corporate Marketing, assisting businesses with connecting to the LGBT communities. This comes in the form of advisory services from advertisement and creative campaigns to creating social media impact. Taye feels that “building a dedicated and positive presence within the LGBT community can increase profitability substantially, often reaching customers and consumers that most corporations don’t realize they are overlooking”. This focus exposes companies to the passions and trends that drive the ever-changing, influential LGBT demographic.
Though Taye realizes The Color Agent can’t undo years of “long standing impervious inequalities and attitudes LGBT individuals continue to battle,” she believes that with the support of the Community and industry professionals willing to look beyond orientation, she can do her part in making a small difference by changing the negative presumptions toward LGBT entertainers.