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Intrigued by Tosca from 4711

I’m intrigued with all things early 20th Century these days and I came across this lovely perfume advertisement from 1935 featuring Tosca perfume. Actually it’s the fashions of the period that have me especially interested and that’s what initially caught my eye...

A delightful variety of Tosca fragrance bottles showcased in a vintage advertisement.
A delightful variety of Tosca fragrance bottles showcased in a vintage advertisement.
SofiaAmbrosia
A gorgeous vintage Tosca advertisement from 1935.
A gorgeous vintage Tosca advertisement from 1935.
Edited by SofiaAmbrosia

The vintage German magazine advertisement showcases the Tosca fragrance line that included perfume, eau de cologne, Tosca Crème perfumed cream tubes, soap and powder by the Cologne, Germany-based manufacturer 4711 (currently owned by Mäurer & Wirtz of Aachen).

Tosca was originally introduced in 1921, manufactured by the makers of 4711 in Germany, the makers of the famous and widely-available original Eau de Cologne that was first made in the 1700s. If it’s anything like 4711, Tosca has to be a winner…

Classified as an “oriental floral” fragrance, Tosca has stood the test of time due to its classic feminine elegance that leaves an impact.

Tosca’s six main accords include citrus, yellow floral, amber, balsamic, patchouli and aldehyde. Its top notes include the freshness of bergamot, orange, lemon, neroli and aldehydes, leading to a floral heart of jasmine, lily of the valley, rose, ylang-ylang and daffodil, and base notes encompassing the sensuality of vanilla, ambergris, French labdanum and patchouli.

Though the German fragrance has seen a variety of packaging since 1921, it was apparently given a fresh, new, more contemporary look back September of 2008, and thankfully still includes a full complement of perfumed body care products.

One of the new bottles looks like a multi-faceted teardrop shaped gem with gold lettering and a golden top. The box itself has very pretty colors including turquoise blue, cobalt, indigo, violet and lilac.

Reviews for the apparently slightly altered new Tosca scent declare it to be “old fashioned,” “classic” and “less powdery,” to the less flattering “harsh” and “masculine.”

These comments from users of Tosca essentially indicate that the fragrance has become more unisex and can now be worn by men (certainly having a greater appeal to them!) and that has me more intrigued than ever…