In today's society, large amounts of data and information can be found everywhere. At the dawn of the information age, gathering data about a marketing demographic was a challenge. Even today, millions of dollars are still spent coaxing customers to fill out surveys online.
Gathering data is no longer a challenge, not like it used to be. Data is out there, streaming in cyberspace, waiting to be tapped by the right people with the right technology. The real winner is the one that can channel that data in a way that is relevant, and more importantly, profitable to the end-user.
Patenting an algorithm that efficiently interprets data in real-time has never been done like this before. Engage:BDR is paving the way for the future of direct response marketing. Combining technology and technique has created one of the most effective direct response marketing arsenals in existence.
It is called AudB.
Benefits of Engage:BDR AudB's
A skillful mix of marketing, technology, business, and media, Engage:BDR has become a pioneer in direct response marketing. This has put them in the lead of many companies in their field. Bottom line? They get results.
Here are additional benefits of AudB:
- Extremely precise targeting of demographics. For example, you can target households by number of vehicles, school districts, or even neighborhoods.
- Micro-targeting groups in ways that were previously difficult or impossible.
- High-performance ads.
- Technology in step with, or ahead of, current shopping trends.
CEO Ted Dhanik explains, We want to run the campaigns very appropriately, we use lots of tools to find the media plan for every client, so we buy campaigns specifically for every single client, and we leverage tools that everyone holds dear and true to them, just like the What Runs Where of the world we have AdBeat, AdClarity, What Runs Where, ComScore there's a lot more. And we leverage that stuff to really find the core audience the campaign deserves, and a lot of it's based on competitive analysis.
Just like an onion, advertisers can add on or peel off certain demographics. Each campaign launched can be minutely unique to test the smallest changes in advertising.
Case study: Houston, TX
Houston, TX has a population of 2 million people with another million or so in the metro area. It is the fourth largest city in the United States. On average 170 people move to the city daily, from all over the world. Houston enjoys a lot of wealth from the energy, oil, and technology sectors. The population is diverse, with over 46 consulates, 80 universities and the second largest Spanish-speaking population in the United States. A city like Houston, with a huge, constantly changing population can be a challenge for marketers. AuB can target a demographic within a specific location, for example, homeowners with three cars who live in the energy corridor. Engage:BDR's algorithms uses ISPs and compares them to U.S. Census data in real-time for advertisers.
Engage:BDR uses smart technology and real-time data to empower advertisers to create the most effective advertising campaigns to date. Engage:BDR uses other methods of technology, such as advanced video production, optimizing for mobile devices and streaming TV, CPAs, and other methods.
While Engage:BDR's services may not be for everyone, those who are versed in the area of direct response marketing would enjoy the large benefits that come from the technology that Engage:BDR uses and continues to develop for their client base.