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Interview with Cheryl Kaye Tardif, author of 'Divine Sanctuary'

Divine Sanctuary
Cheryl Kaye Tardif

Our guest today is Cheryl Kaye Tardif, author of the paranormal mystery crime thriller romance, Divine Sanctuary. Cheryl is an award-winning, international bestselling Canadian suspense author represented by Trident Media Group in New York. Her novels include Divine Sanctuary, Submerged, Divine Justice, Children of the Fog, The River, Divine Intervention, Lancelot’s Lady (written under the pen name of Cherish D’Angelo) and Whale Song, which New York Times bestselling author Luanne Rice calls "a compelling story of love and family and the mysteries of the human heart...a beautiful, haunting novel." Cheryl also has three Stephen King-inspired works: Dream House (short story), Skeletons in the Closet & Other Creepy Stories and Remote Control (novelette). Cheryl is also the owner/publisher of Imajin Books, a hybrid publishing company.

Thank you for this interview, Cheryl. Can you tell us a little about yourself and how long you’ve been writing?

I live in Edmonton, Alberta, Canada, with my husband, Marc, and our Pomeranian, Chai. We’re actually hoping to move back to my home province, BC, in the near future—Kelowna, to be exact. I have a married daughter, but no grandkids yet. I’ve been writing since I was a kid. I was first published at the age of 14, as a journalist for a small newspaper.

Can you tell us briefly what your book is about?

DIVINE SANCTUARY is about a covert team of psychic agents, plus a former skeptical fire chief, who are sent to a cult named Sanctuary to investigate the disappearance of a reporter and the smoldering human remains found in an incinerator on the grounds. And it’s a novel that explores the many definitions of “family.” It is the third book in my Divine Trilogy, with DIVINE INTERVENTION and DIVINE JUSTICE being the first two books.

Why did you choose your particular genre?

I am fascinated by all things paranormal, including ghosts and psychics. And I grew up with Stephen King, Dean Koontz and John Saul books, along with Nancy Drew mysteries, so it’s no wonder this is where my mind goes.

What was your greatest challenge writing this book?

The greatest challenge was incorporating two subplots that run through all three books and giving each subplot closure, without it feeling rushed. I was actually amazed at how everything came together in the end—far easier than I had anticipated.

Are you published by a traditional house, small press or are you self-published?

I am all three. I have works published by traditional publishers (foreign plus Amazon Crossing), small presses and I have self-published. I also have two audiobooks published by Audible.

Was it the right choice for you?

Every choice I’ve made has been the right choice for that time and that book. I have learned something beneficial from every experience.

How are you promoting your book thus far?

I had a DIVINE SANCTUARY Launch Party that was quite successful, plus a Rafflecopter contest (that is still going on) where entrants help me promote my new release. I have blogged about it, tracked various successes on Facebook, and tweeted about DIVINE SANCTUARY. And now I’m doing a blog tour. Marketing and promotion never ends. Once I have 20+ reviews I’ll advertise it on prominent book sites.

How is that going for you?

So far, everything has worked out well. I have always enjoyed promoting my books and I’m a strong promoter. I am not afraid to try something new or experiment.

Can you tell us one thing you have done that actually resulted in one or more sales?

My Facebook Launch Party resulted in many sales. Not only did many of the people attending buy my book, most promoted it on their own FB pages and some of their friends bought copies. Some of my friends/fans even gifted copies of my book to their family/friends.

Do you have another job besides writing?

I am a fulltime publisher at Imajin Books, and a fulltime writer. I work from home. I don’t have a J.O.B.

If you could give one book promotion tip to new authors, what would that be?

Hold a Facebook Launch Party when you have a new release, and be creative with how you do it.

What’s next for you?

Right now I’m in “publisher mode” as we prepare to launch new releases by some awesome authors at Imajin Books. In the fall, I put on my writing hat and will return to a thriller that I believe is going to be HUGE! I can’t wait!!

You have a contest on your Facebook page. Can you share that with us?

I’m holding a Rafflecopter contest and giving away some great prizes. To enter, visit my Facebook page HERE. You can enter daily until August 31, 2014.

Thank you for this interview, Cheryl. Can you tell us where we can find you on the web?

Cheryl's website:
Official blog:
Imajin Books:

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