“For me, the most exciting thing is that most of these products are completely original and have never been done before,” said David Fisher, Bloomingdale's executive vice president and general merchandise manager for men’s and children's. “We’ve spent an enormous amount of time and energy to create these exclusive products with our brand partners that share our passion for the music and cultural contributions of The Beatles.”
“Turnbull & Asser created a really phenomenal range of products, including pocket squares in the packaging and likeness of all twelve of the Beatles LP’s, an officer’s jacket with the artwork from ‘Sgt.Pepper’s Lonely Hearts Club Band’ as the lining, and a blazer lined in the ‘Abbey Road’ cover art. Hardy Aimes of Saville Row also created four new looks – one inspired by each of the Fab Four. Trunk LTD. created a range of t-shirts with art work from the band’s international releases, many of which have never been seen in the U.S.”
(Note: You can see a selection of what Bloomingdale's is offering in the slide show.)
He said stores are also featuring two new never-seen prints.
“Paul Smith’s team created two new exclusive prints for this project, incorporating the iconography of the Beatles in a fresh way. We used those prints for the lining of suits and overcoats, as well as on bags. Deakin & Francis specially molded cuff links for us in the likeness of the Apple Records logo, the Yellow Submarine and several other styles, while London Undercover created umbrellas emblazoned with HELP! and the Sgt. Pepper’s drum kit. Smart Turnout’s sweaters state iconic song titles (such as 'Please, Please Me').
A collection of exclusive photo prints are also being sold, he said, and a special piece of Beatles memorabilia is on display in New York.
“We are selling limited edition prints of never before seen Beatles photos from Rock Paper Photo. We even have Ringo Starr’s original drum set from the Shea Stadium concerts on display in our flagship New York store. “
Select stores will also have Beatles pop-up shops which feature Beatles books selected by Mark Lewisohn, the company said. His new book, “Tune In,” which will be released Oct. 29, will be available in select stores.
“I could not be more excited about this product assortment. Nothing like these Beatles shops have ever been done before and it’s a once in a lifetime opportunity for fashion fans and Beatles enthusiasts alike, “ Fisher said.
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