There are many reasons to use YouTube for internet marketing. Video is the greatest promotion tool on the net. You can leverage the power of video to get people’s attention and win customers and fans. This week I am focusing on helping you get more views and subscribers to help build your fan base.
When you are inside your YouTube account and have uploaded your video, you will be asked to fill in some fields to describe your video. The first one being your video title.
Be as descriptive and cool as possible when writing your title for your video.
YouTube and humans can’t tell what is actually in your video before they watch it, so you have to let them know as best you can with your title.
The words in your title determine how Youtube lists your video in the search results when someone performs a search. And not only the Youtube search results look at the words in your title, but also Google and other search engines will list your video according to the “keywords” in your title.
Usually, one or two word titles are not enough and seem boring and don’t give a clear explanation to the viewer.
Instead of writing “soccer” as the title, write a more detailed one such as “Playing Soccer at Garden Square Stadium”.
Another point is the capitalize the first letter of every word in the title. This makes it stand out more so people are more likely to click on your video over someone else’s.
And don’t be afraid to get a little creative when you write your video title. An interesting title will get a lot more clicks than a boring title. Just make sure you still are detailed in the description and not be misleading.
This series of tips will be continued.