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Internet Marketing 101: How to write effective Google PPC ads, Pt. 1


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High click through rates, good return on investment, excellent quality scores and ultimately profitable conversions are the goal of each and every Google adwords ad you write in your Internet marketing strategy. My next series of articles will detail step-by-step how to create and utilize high performing PPC ads in Google Adwords.

Today's tips:

1. Utilize geo-targetting. By utilizing the geo-targetting feature available in adwords, you can exclude all countries and languages unlikely to purchase your product. For example, countries where the language written in your ads is not spoken, or countries who do not use your product or service.

2, Differentiate your keywords by using EXACT, PHRASE or BROAD match. In Google Adwords, putting [....] around a keyword will make it an EXACT match. This means that your ad will only be shown when customers type in the exact keyword phrase in the brackets. For PHRASE match, you would type "....." around the word. This means that customers will be shown your ad when a combination of the words in the phrase is typed, in any order. For example, the phrase "blue dresses", a phrase match would also return an ad if "dresses blue" was typed, but an exact match would not. By putting nothing around your keyword, the Google Adwords default will be BROAD match. This means that Google will run your ads on variations of the keyword phrase,  and in any order. You will receive the most clicks and ad showings this way. But your clicks will be less relevant and convert less, causing higher cost and lower ROI. Generally speaking, the more exact the match type, the higher the ROI and conversion.

Tomorrow, I will offer two more tips for writing effective Google Adwords PPC ads.

For more Internet Marketing tips, read:

Internet Marketing 101: Why should I blog? Pt. 5

Internet Marketing 101: Click fraud

Internet Marketing 101: The trend toward mobile advertising

Internet Marketing 101: The pros and cons of PPC advertising

Internet Marketing 101: What is search engine optimization?