Thousands of people ranging from makeup artists to students and makeup enthusiasts from all over the United States came to Pasadena, Calif. with one goal in mind… to see what amazing things they will see while attending the International Makeup Artist Trade Show(IMATS). This is a great place where you can learn what it takes to make movie magic with makeup.
If you’re looking for a place where you can learn all the top secrets of makeup, shop for high end makeup at discounted prices and meet other makeup artists, students and enthusiasts then IMATS is the place to be! Held on June 25 and 26 at the Pasadena Convention Center, IMATS is where everyone comes together to learn all the top secrets makeup artists use when working in the beauty industry (for movies, television and theater).
Inside the convention center you will be able to see some amazing makeup tips and tricks in person. While walking around through all the venders, you can see makeup artists and students working in action. Models were wearing some amazing looks that included a weird bird looking person and Frankenstein running around chasing people. It’s pretty amazing to be there in person and really see what can be done with makeup. The transformations were unbelievable to say the least.
IMATS is also a place where people can shop some of the most popular brands while saving money because of their amazing discounts. Makeup companies also used IMATS to launch new products and tools at prices that just couldn’t be beat. New to IMATS were brands like Anastasia Beverly Hills, Inglot, BodyFX and Napoleon Perdis. Returning favorites include Crown Brush, Makeup Forever, MAC and Obsessive Compulsive Cosmetics.
IMATS makes stops in various locations that include London, New York, Vancouver, B.C., Sydney and Toronto. Sponsors for the huge event are Makeup Forever, Napoleon Perdis, Premiere Products Inc., Royal & Langnickel and StyleHaul.
IMATS is an event that you should definitely check out if you’re near one of the locations. The makeup deals are some of the best and you can meet so many amazing people while learning the tricks of the trade.
Editor Note: This post was deleted by mistake. I attended IMATS back in June 2011 in Los Angeles. This is great for anyone thinking about attending IMATS in the near future.