Great teams and world class sports events all have one thing in common. Their tickets sell out quickly. So it is an important measure of success that the four buildings of the campus of the International House of Sports in Lausanne are also completely sold out. The innovative combination of office park and campus style facilities works similarly to business incubators in other fields like software and health care. But providing this advantage to sports organizations just a short walk away from the headquarters of the International Olympic Committee has created a unique network effect that is helping to promote sports events and sports education worldwide.
The International House of Sports is also home to SportAccord, a confederation of 109 different international sports federations. The International Academy of Sports Science and Technology has also based administration of its Master of Sports Administration Program at the International House of Sports to leverage the benefits of being near so many sports experts and internship educational opportunities. Students at the International Academy of Sports Science and Technology explain how the International House of Sports puts its network effect to work: “it’s very convenient if you want expertise. Arranging meetings is easy – you just walk into their office.”
This strong network effect is reinforced by an “all sports all the time” environment. Many tenants commute by mountain bike and use the large custom bike rack in the garage. The campus includes its own on-site gym and fitness facility, where tenants can cross-train with experts and champions from other sports. A ten court tennis court is right across the street, adjacent to jogging, beach volleyball and rowing facilities.
There are also conference rooms that are well suited for sports organizations from outside the area to meet with local experts or interview prospective interns to tap the local sports expertise in Lausanne. Because most American sports clubs and sports organizations have at least one membership that includes an International House of Sports tenant, making arrangements for a visit has become much easier. The reopening of the International Olympic Museum this winter and the upcoming “Work in Sports Exhibition” in Lausanne in May 2014 will give many North American sports organizations more good reasons to network with sports experts in Lausanne, so now is a good time to plan ahead.