One of the world's premiere auto show events in Geneva, at the Palexpo convention center, features some of the most expensive vehicles in the world according to a report on Mar. 8, in the New York Times.
The show runs through Mar. 17 and showcases the elite, limited edition Lamborghini Veneno. The vehicle is priced at a whooping $3.9 million and only three of the vehicles are made and available for purchase. The exclusive vehicle sold-out in the opening day of the show.
The show features the unveiling of 130 cars including several other seven-figure priced vehicles, the $1.3 million LaFerrari super-car, the $1.15 million McLaren P1, and the $1.6 million Koenigsegg Hundra. The 2014 Rolls-Royce Wraith, selling at approximately $300,000, seemed like a bargain in comparison to some of the other mega-price vehicles.
The New York Times reports, “Our customers expect these cars of us,” Luca Cordero di Montezemolo, the chairman of Ferrari, said in an interview at the show. “If we don’t build them, others will.” He cited a recent Brand Finance study that found Ferrari to be the world’s “most powerful” brand, beating even Apple. And there’s sales gold to be mined by companies that maintain such lofty positions."