Kickstarter’s closest rival in crowdfunding supremacy is Indiegogo. Kickstarter and Indiegogo are very similar platforms which both help users gain the funding to fuel their respective projects; however, indiegogo has a few differences which make this website its own crowdfunding site. Indiegogo is an international global funding platform offering funding to users located anywhere in the world (excluding any countries on the US OFAC Sanctions List ) giving it a leg up on Kickstarter in the location department (Kickstarter currently only funds projects located in the US and UK).
Indiegogo provides one feature that stands out and separates itself from incumbent crowdfunding champion Kickstarter; Indiegogo will fund ANY project and “raise money for anything, including for-profit ventures, creative ideas or personal needs”. Users can fund projects and raise money for ventures and causes that rival Kickstarter currently does not allow. You can view some of Indiegogo’s most successful campaigns of 2012 here.
Another glaring difference between the two websites is Indiegogo’s flexible option of retaining what you earned from funding whether or not a project reaches its funding goal (this option is available if the user selects the option that gives Indiegogo a 12% fee of any money raised).
With Indiegogo an individual, business, or group can reach their funding goals or not reach their funding goals and still be able to retain money that was raised. Indiegogo is a reliable and helpful platform that enables users to secure funds from a variety of sources in a multitude of countries around the globe. It’s a very straightforward platform that walks you through the process from start to finish and its no wonder this is regarded by some as Kickstarter’s biggest rival, and by others as a better Kickstarter.