"Intel Inside" the slogan of the Intel computer chip company will move away from that saying and the PC market to focus on their upcoming Intel Internet TV service. This was reported by CNET, Feb. 12, 2013. The head of Intel's TV division Erik Huggers announced during the AllThingsD conference that Intel will premiere their long talked about Internet TV service in 2013.
Today the head of Intel's TV division informed CNET that Intel's Internet TV service will be available on mobile smart phones, but it will take a long time to expand across all mobile device types. He was also not specific on which devices the service would be available on. Mr. Erik Huggers expanded on his announcement stating, the launch of their Internet TV service is similar to when he worked at the BBC when they launched the BBC iPlayer video player:
"I absolutely and completely believe in the world of multiplatform ... anytime, anyplace, anywhere. Consumers and audiences expect that nowadays. Yes, we will make services available on other sockets, on other devices, and on other products just like at the BBC. But to get from nothing to 650 devices at the BBC literally took four years. That doesn't happen overnight, but yeah, you bet, that's completely part of the strategy (Head of Intel's TV division Erik Huggers)."
The hard facts of Intel's Internet TV service are as follows:
- It will be internet based and released this year with a set top box.
- Users will be able to watch live TV and On Demand programming and numerous other offerings.
- The hardware and software will be directly though Intel with no third parties involved.
- The set top box will ship with a camera that can detect who is in front of the TV.
- The service will not run cheap and will not destroy the current satellite and cable TV models.
Intel decided to branch into the TV box business instead of online and mobile apps because it wanted complete control of the user experience. Intel did not find a product that could do all they wanted to accomplish. Therefore, they decided to take matters into their own hands.
It needs to be noted that this service will not be branded Intel Internet TV specifically. Intel will brand it for their direct relationship and involvement with the customer. The service will be constantly updated by Intel and not remain static like current cable and satellite services.
Their TV service is currently being tested in Intel employees homes' and no specific launch date has currently been announced. Intel has fired the first shot, for the answer to our current TV services. It will be fascinating to watch how Apple and Google respond in the coming year.
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