There are, for lack of an exact number, tons of business, both large and small, in the Chicago land area. Almost all of them have a Facebook page, Twitter account and possibly even a Linked In. Each shares content on a daily or weekly basis with their followers hooping to be seen by thousands if not hundreds of thousands of Chicagoans every day. So how does a small business trying to break through the noise surrounding them get noticed in social media?
Pick the social media platforms that make sense.
Not all social media platforms are created equal and therefore not every social media platform is right for every business. The best way to start, unless a company has the manpower, knowledge and finances to do more, is to pick one or two platforms that someone in your company is comfortable with and has the time to focus on.
Integrate each platform into your marketing materials.
If a company has any type of social media there should be a link to each one on their site. If they make an advertisement for television, print or even radio be sure to include the page as well. Any flyers or handouts should also invite people to the social media platforms used.
Have content that is shareable.
There is a strong difference between having content and having sharable content. Is the information provided interesting enough and John Doe from Lake View is willing to share it with Suzy in Hyde Park. Include pictures that are intriguing, enticing and delicious. Take the time needed to make engaging content that will not only peak someone’s interest but also encourage them to follow and return.
Make time for it.
Followers, likes, comments and shares do not happen overnight. It takes time to build a relationship with your potential and current patrons offline and it takes time online as well. Depending on the platform a company is using will depend on how much time will need to be spent on social media.