Don’t forget to integrate your Twitter activities into your other marketing tactics. Include a link to your Twitter profile on your website, in your email signature and also in any relevant communications and marketing messages. Twitter is about building a community and that happens when your marketing tactics are designed to support each other and ultimately provide value to your audience.
Build a loyal, steady customer-base
“BUILD A LIST!” As a marketer, I'm sure you've heard this refrain many times over. Building a list is one of the most vital steps you can take in the advancement of your online business. Twitter is pretty much the same as building a list – although it might be even more effective in the long run.
When it comes to an email list, a large portion of your subscribers won't even glance at the emails you send. Their eyes will glaze over and they may even send it to the trash. With Twitter, your followers will see all of your Tweets. They'll digest its information in about half a second and if you include a link, they probably won't get offended.
Chances are, if you included an eye-catching description, they'll probably click it! Additionally, it won't SEEM like you are marketing to them, because you're just another Twitter user tweeting about random stuff!
Build excitement for a product launch.
Just like with an email list, Twitter can be used to build up excitement about an upcoming product launch. It can start with occasional Tweets about your “new project”, and by keeping your followers up to date and offering freebies and cool stuff that they'll appreciate, you'll build trust and anticipation. When your product launches, a well-timed Tweet may likely be just as effective as a blast to your email list.
Crowd-sourcing is a unique form of outsourcing. It works by calling on your friends, fans, followers, email subscribers, etc. to contribute ideas and solutions. Basically, it is a form of “group intelligence”.
By listening to the crowd, marketers and business owners can figure out the exact thoughts, needs, and wants of their customer base. In this way, innovative new ideas and strategies are born that are guaranteed to fall in line with the desires of the consumer.
By directly asking your followers what type of new software they'd like to see developed, or what their biggest setbacks are, or what they liked/disliked most about your last ebook, you can gain an incredibly amount of insight about your business!
Twitter provides a perfect platform for crowd-sourcing.