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InStyle for NineWest launch

9W♥InStyle Statement Cuff
9W♥InStyle Statement CuffHL Group

Time to start Spring on the right foot!

The 9W♥InStyle Collection featuring pumps, sandals, wedges, clutches and cuffs
The 9W♥InStyle Collection featuring pumps, sandals, wedges, clutches and cuffsHL Group

Today, two of my favorite brands, InStyle and NineWest are launching the new InStyle for Nine West collection! It will launch in Nine West’s Los Angeles locations as well as on NineWest.com, and all U.S. boutiques.

Here are a few key facts:

· This collection is a continuation of the most successful partnership to date for Nine West

· 9W♥InStyle represents the first editor-designed partnership that combines the industry insight of InStyle’s fashion editors with Nine West’s footwear and accessories expertise.

· Following the success of the 9W♥InStyle capsule collection in Fall 2013 (which resulted in a 90% sell-through), InStyle and Nine West have expanded the limited-edition collaboration into a complete accessories collection.

· For the first time, the collection will feature a fashion-forward cuff ($88) and portfolio clutch ($129) that further allows consumers to effortlessly integrate runway inspired trends into their everyday wardrobe.

· Priced from $79 – $109, the Spring 2014 footwear offers a sophisticated approach to the season’s shoe must-haves; incorporating editorial touches such as elevated heel heights, seasonal colors and premium materials. Joining the 18 shoe styles this season is fall’s standout silhouette, the Gamin pump, which has been revamped and updated for Spring 2014.

· Due to the retail success of the original capsule collection (previously limited to select Nine West locations in the US and Canada), 9W♥InStyle will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the United Kingdom.

· InStyle will include a 12 page editorial styling booklet in their April issue featuring expert tips and guidelines from InStyle’s editors to inspire consumers and fashion enthusiasts alike to “shop like an editor”

I’m sure this collection will be flying off the walls, so check it out now and be in style!