Whether Instagram users like it or not, the social photo sharing app officially rolled out it’s first advertisement on Friday, displaying an ad for a watch from the Michael Kors brand. The Los Angeles Time reported that more advertisements on their way, from companies like Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Macy’s, and PayPal.
Instagram was recently bought out by Facebook and announced over a month ago that it would be implementing an advertising campaign in user’s feeds. While advertising is an inevitable part of free social networking applications, it has still been an annoyance to Instagram users. It has been estimated that Instagram will rake in over $340 million in revenue with the advertisements.
Advertisers will be creating ads that are meant to blend in “naturally” with user’s feeds, but will be stamped with a “Sponsored” label to differentiate them from other Instagram posts. Users also have the option to “hide” advertisements they aren’t interesting in viewing. As of mid-morning Friday, the Michael Kors ad already had 65,000 likes and more than 540 comments.