One of the great things about living in the big city is that you have choices. You can shop at your neighborhood grocer, or visit the nearest big box chain. You can live in the heart of downtown, is a lush condo, or live in a cozy home in one of the many neighborhoods in the city. City dwellers like choice, and now there is yet another choice in the social media world. Instagram now has direct messaging; well sort of. Users can now send photos and videos to individual or specific groups of people. The direct posts will show up in an inbox that can be accessed from the top right corner of your feed.
While there have been multiple updates to the application over the last few months, this is the most significant change since the introduction of video. A way to privately and directly communicate makes Instagram more like Twitter, which has the direct message feature.
This latest addition to the Instagram experience makes one wonder if the application is moving towards being like many other group messaging apps that aim to replace SMS messaging for mobile users. Will you use this new feature; or is regular SMS still your default for personal messaging?