Denver-based luxury destination club Inspirato announced today that it will open an interactive retail location in Cherry Creek Shopping Center on August 20. The first of five high profile locations planned to open across the country in the next few months, Inspirato’s new member experience center in Cherry Creek Shopping Center will showcase the club’s growing portfolio of vacation residences and personalized service in a completely unique environment.
Unlike traditional retail stores, the Inspirato member experience center will focus on educating consumers about what it means to be an Inspirato member, and inspiring them to embrace vacations as a vital aspect of a life well lived. In keeping with this approach, the experience center will be staffed by a team of Inspirato Personal Vacation Advisors, rather than salespeople, who will help consumers explore first-hand the many services and benefits of membership.
“Inspirato is no stranger to disrupting the status quo in the vacation industry,” said Inspirato Founder and CEO Brent Handler. “So it’s fitting that our experience centers are an entirely new way to market who we are and what we do. We want to show visitors what makes Inspirato residences such uniquely wonderful places to vacation, and invite them to learn how our Personal Vacation Advisors—who are our ultimate brand ambassadors—can make their travels so much easier and more meaningful.”
To help visitors imagine what it would be like to vacation with the club, the experience center will include recreations of great rooms from Inspirato’s Costero Signature Residence in Cabo San Lucas, Mexico, and its Eagle’s Nest Signature Residence in Vail. Other features include touchscreens for browsing the club’s large and growing destination portfolio and a special kids’ area to help even the littlest travelers begin to dream about their next family vacation.
The Cherry Creek member experience center will also serve as a clubhouse of sorts for the more than 500 Denver-based Inspirato members, where they can meet face-to-face with their own Personal Vacation Advisors, explore destinations for their next Inspirato vacation and attend special members-only events.
The experience center is located on the upper level of Cherry Creek Shopping Center between the West parking deck entrance and Neiman Marcus. Inspirato plans to open additional experience centers in Walnut Creek, California; Vail, Colorado; McLean, Virginia; and Newport Beach, California; in time for the holiday shopping season.
“Our mission as a company is to change the way family and friends experience the world,” said Martin Pucher, Founder and COO of Inspirato. “And in this case, that means changing the concept of what a retail experience should be.”