Where do you find inspiration for your Halloween costume? The National Retail Federation put this question to consumers for the first time this year. Their survey showed that nearly one-third of consumers started shopping before September 30, while 67.2 percent of consumers will shop in October. They broke that down even more and found that 43.6 percent began shopping the first two weeks in October and 23.6 percent will wait until two weeks before Halloween.
When looking for inspiration on what costume to wear or make the survey showed one-third of consumers will now search online for ideas, a third will look in retail stores and only one-fifth will seek advice from friends or family.
When it came to where the online search lead to the survey results pointed to 14.1 percent checking Facebook, 9.3 percent will view PinInterest and 3.8 percent will review blogs for inspiration. Surprisingly 18 percent of consumers will still look through magazines for that great Halloween costume.
Of those buying or making costumes, the average person will spend $27.85 similar to the $28.65 spent last year.
Inspiration for costumes:
- Online Search about 33%
- With a retail store or costume shop about 33%
- Family of friends 22%
- Magazines about 18%
- Facebook about 14%
- Pininterest about 9%
- Twitter about 3%