After a glut all summer long at the box office, the slowdown is once again reflected this weekend as only two wide releases enter the race.
But being slow is not always a bad thing. Take a look at last weekend when "Riddick" wins. A slow weekend and a $19 million take is nothing to write home about but it won. So, the film can claim to be a winner despite it being a weak one. This weekend, the social media push for one film may help a great deal, as will the genre it is in.
"Insidious Chapter 2" explodes with its horror and supernatural theme and that should play well with audiences. In a way of gauging film popularity and reactions before it hits, social media is the place to turn for studios these days. Although it doesn't always translate into big numbers, but, for this latest chapter, it could prove worthy. The Wrap is reporting a surge is social activity and that may boost the bottom line, especially for opening day.
Another reason for producers and the studios to be happy is the social media onslaught pay dividends for "The Purge" as it surprised many and was a hit. It, too, falls into that horror genre.
1. "Insidious Chapter 2" - 3,049 theaters
2. "The Family (2013)" - 3,091 theaters
Robert DeNiro and Michelle Pfeiffer star in "The Family," in what seems to be a very low key event. It also stars Tommy Lee Jones and Dianna Agron. With those stars and one producer listed as Martin Scorsese, the lack of promotion tells the story on this one. Oh, and the fact that it is listed as being in the travelogue genre and not mob, family, crime or even "mob comedy" is odd.
In other movie news, fans of Harry Potter and J.K. Rowling can rejoice as it was announced that she will pen a spin-off, or two. It was reported by Zap2it that Rowling is indeed involved in the project. Warner Bros. approached Rowling about turning "Fantastic Beasts and Where to Find Them" into a film. She insists the upcoming project is not a sequel or prequel to the popular Potter series. It is an "extension" of the world of wizards, she noted.
Meanwhile, "Jurassic World" gets a release date of June 12, 2105 and the next "Pirates" film gets put on hold. That is correct. "Pirates of the Caribbean 5" is from the team of Jerry Bruckheimer and Johnny Depp, who brought "The Lone Ranger" to the big screen over the summer. Now, speculate if it deems necessary, but the word is that with "Pirates," it is all about the script.
But, in the world of "what have you done for me lately," the failure of the Masked Man and Tonto had to be a factor. And the last two "Pirates" film have done better overseas than in the states.