In Seoul, South Korea, when the cutting-edge Samsung Galaxy Gear smartwatch and the Galaxy Note 3 smartphone were unveiled, D.J. Lee (the head of Samsung mobile marketing) made the announcement that in October, Samsung will be announcing the release of a smartphone with a curved screen.
An innovative high-resolution display screen called YOUM (pronounced like it sounds) was shown at the annual Consumer Electronics show in Las Vegas last January. The prototype that was demonstrated showed a bendable (very thin) LED plastic display screen a little bigger than a credit card.
But that wasn't all.
Senior vice president of Samsung's display lab Brian Berkeley then brought out a YOUM prototype device, which was a bare-bones version of the smartphone that is coming out.
The curved smartphone has a definitely unique take on smartphone design. The smartphone has an open-book type cover, and Mr. Berkeley showed how the curve of the smartphone extends out beyond the screen. This allows more content to be shown due to the extended part of the phone (it's hard to describe; you have to see it).
As an example of what you can do with the phone because of its curved screen, he then demonstrated what it would do if you received a message of some type. With the cover closed, he turned the prototype on its side, and the message was displayed like a ticker-tape that ran around the edge of the phone.
One really attractive feature that will appeal to everyone is that the curved smartphone’s display screen will not shatter, even if you drop it.
Park Sang-jin, president of Samsung SD, insists the curved smartphone devices will not shatter no matter what.
"As plastic liquid crystal displays are strong enough to not shatter even when dropped on the ground nor need frames, it is possible to produce devices with unique designs," he stated.
Though official announcement of the forthcoming release will come in October, there has been no mention of price or where it will be available. D. J. Lee did say, however, that a limited amount of the phones will be available in South Korea.
While other companies have come out with innovative technology, Samsung seems to always be one step ahead of the competition by forming unimaginable new ideas of concepts that seem impossible.
It seems to be working.
Lori Cline, Phoenix Gadgets Examiner
Questions? Comments? Contact Lori at email@example.com