My last blog post, Graphic design comes of age in the digital world touched on the joyful rebirth of graphic design in the digital age. Graphic design continues to evolve as it matures as part of the technical age. One of the most popular venues for visual information is Infographics. What are Infographics?
What were once simple two dimensional, not terribly exciting but informational charts, have come alive. Infographics can provide any and all kinds of information. The limits are simply in the mind of the creator. A number of companies specialize in Infographics. One of them is Visual.ly.
Here is the Wikipedia definition of Infographics, "Information graphics or Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly." Here is the Visual.ly definition, "a visual representation of information, data, or knowledge". Both are very similar and focus on three key factors. They are information, data and knowledge.
The purpose of Infographics is to provide a visual representation of information, data and knowledge. Technically speaking, Inforgraphics have been around for eons. But it is in the 21st century and thanks to the Internet that they have come of age. As long as they fulfill the three key factors of providing a visual representation of information, data or knowledge, the sky is the limit when it comes to design.
There are a massive amount of media for communicating information on the Internet besides Infographics. They include, but are not limited to video, slideshows, audios, web TV, podcasts and webinars. But there is something really special and fun in transforming information, data and knowledge into Infographics.
If you are not convinced by the words written so far, you will surely be convinced by the samples of Infographics that follow. That is the whole point. One need not write to communicate information, data or knowledge. One can simply design attractive, informative, eye-catching Infographics instead.