The rise of social media, the plethora of information now available on the internet and the surge of industry noise have resulted in a newer and easier way to present information. Infographics are pictorial fact-based images that are formatted together in a way to tell a story, share news or to simply prove a point.
Infographics make it easier for the reader to digest the information and quicker for them to take it in. How do infographics apply to your business? There are two ways you can utilize these tools.
- Learn about specific topics for your business. For instance, do you want to learn about blogging? Easy, find a blogging infographic for a quick 411 on the topic.
- Utilize infographics to share interesting information about your business in a visually appealing way. Are you a business that wants to brag about your rising sales? Then share a number-based infographic highlighting your recent achievements. It’s quick, it’s dirty and it’s easier to share the information. Post it on any social media platform as an image, no word count limit is necessary!
What is great about infographics is it has the ability to jam a large amount of technical data into a small amount of space. Also, there is less of a chance your audience will skip over the magnitude of words an article would provide. The words literally pop off the page.
Look how Ecosphere Technologies use an infographic to share their business overview and brag about business growth in Q1. The trend of infographics has just started, by adopting the new model you will be sure to have one up on the competition. Either by absorbing the information faster or by blowing away your audience with these fact based graphics.
Here are three infographic generators to help you get started: Infogr.am, Visual.ly, or Piktochart.