Social media has become one of the most popular forms of communication available. The top three social media networks currently used are Facebook, Twitter and Pinterest. According to a press release by Social Exposure 89 percent of marketers generate more business exposure than all types of other marketing involved.
The infographic created by Social Exposure outlined statistics about the exposure created using social media platforms. There are over 8 million pages created for Facebook businesses which is a 100 percent increase from 2008.
Connections are created daily on Facebook which makes marketing a viable option for almost any business. Facebook has increased their active users to a total of 1.1 billion. Companies have benefited from Facebook in that over 2 billion connections have been made on this platform between businesses and customers.
Currently Twitter has claimed notoriety as the fastest growing social media platform ever. Marketing efforts done via Twitter has allowed businesses to find 26 percent of their customers from networking through tweets.
The infographic also states that Pinterest has over 70 million active users per month. Businesses have increased their customer base by using pinterest. There are around 86 percent of visits contributed to Pinterest in the form of new customers for businesses.
Social media is definitely necessary for businesses if they want to achieve better than average results for their marketing efforts. The conversion rate for leads on social media is 13 percent higher than traditional marketing channels.
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