Alfe Heat Treating will return as a major associate sponsor on the ABC Supply/AJ Foyt Racing team in 2014, for the fourth straight season. The company is based in Ft. Wayne, Indiana continues to find ways to leverage it's motorsports partnerships.
"We feel Indy car is a great way to present Alfe Heat Treating to the public and show our customers we have a solid relationship to the automotive industry, as well as give our employees something to relate to, look forward to, and enjoy away from the work week," said Kurt Westman, president and founder of one of the nation's largest heat treating services company. "Overall the feedback has been positive from both the customer and employee base."
Alfe's began as a limited race sponsorship and has evolved into an entire season association with one of the oldest teams in the IndyCar Series.
"We're honored to have Alfe be a part of our team," said team owner A.J. Foyt. "Everyone I've ever met from Alfe has been great. They really seem to enjoy themselves when they come to the races and I'm so glad that they got to experience being in victory lane last year. Hopefully I'm there too the next time."
(Quotes from Kurt Westman and AJ Foyt are pulled from the AJ Foyt Racing press release on January 29)