Although many Indianapolis companies offer their traditional brick-and-mortar store products through some type of e-commerce platform, not many are entirely online. One example of a local company that distributes online only is Affordable Style, located in Greenwood. Affordable Style “owns and operates a network of e-commerce stores that offer low-cost alternatives to high priced designer fashion accessories,” says Bridget Johnson, Director of Audience Development.
At a time when customers want to look stylish but are finding it hard to do so on a budget, Affordable Style fills a niche. Products across their various online stores include neckties, scarves, handbags, watches, reading glasses, sunglasses, socks, and jewelry. Merchandise is rotated frequently to keep pace with changing styles.
Affordable Style aggressively uses social media for both marketing and customer service. Customers can find them on six different Twitter accounts and six different Facebook accounts as well as on four blogs. According to Johnson, social media allows the company “to engage in a conversation with our customers and potential customers.” The company hosts contests and giveaways, announces new products, and spreads the word about its sales and deals through its various social media channels.
In addition to using social media to increase its customer base, Affordable Style has an affiliate program that can be found on the Shareasale network. The company has traditionally focused heavily on organic Search Engine Optimization but is now testing more PPC and is using blog promotions to expand its community.
While Affordable Style definitely leverages its online presence to help it attract customers from all over the country, the company has firm roots in Indiana. Most of the employees are Hoosiers who live on the South Side of Indianapolis. In addition, the company has an initiative that encourages employees to commit a work day annually to the local community service initiative of their choice. Explains Johnson, “We believe community involvement via staff volunteerism is a great, hands-on way to give back, and serves as a tool to help develop local connections and pride.”
Affordable Style has seen company growth of 100 percent year over year and is hoping to continue that growth with both customer acquisition as well as additional store acquisition. You can find out more about Affordable Style at www.affordablestyle.com.