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Indiana CPA uses social networking and Internet to expand business

David L. Hillary, Jr., CPA, CITP, MBA
David L. Hillary, Jr., CPA, CITP, MBA
Hillary CPA Group

What do you get when you combine over 25 years of IT solutions, accounting, finance, and executive level management experience? You get the Hillary CPA Group located in Indianapolis and Bloomington, Indiana. I had an opportunity to speak with David Hillary, Jr., to find out more about how he has taken a traditional accounting business and combined it with brought it online.

The Hillary CPA Group is a full-service accounting firm providing CPA, accounting, bookkeeping, payroll, tax, online accounting, and consulting solutions to small and mid-sized businesses. They use online resources such as a traditional website, Facebook, LinkedIn, Twitter, and Smaller Indiana to provide information to current customers while also networking with potential new customers. Their website provides links to pertinent websites such as the Internal Revenue Service and the Department of Labor. At the same time, you can find reviews from satisfied Hillary CPA Group customers.

The Internet has given Hillary and other local CPAs an opportunity to greatly increase the reach of their businesses. “The biggest benefit for us having an online presence is that it dramatically expands our pool of potential clients,” says David Hillary, Jr. “Instead of just having the Indianapolis metro area as our pool of potential clients, we are able to offer our services to people and businesses from coast to coast.”

The Internet and social networking allow Hillary and his group not only to reach more customers but also to keep down overhead costs. They encourage their customers to become more comfortable with Cloud Accounting. As a result, Hillary expects to see the percentage of his online business increase upward from 25% rapidly over the next 12 months. Explains Hillary, “People are beginning to see the advantages of not having to keep up with computer networks and software upgrades as well as having 24/7/365 access to their accounting information.”

You can visit the Hillary CPA Group website to get more information or contact them for rates. In addition, you will find links to their Facebook page, reviews about them, and other general industry resources.


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