While most people do not consider Indianapolis to be a leader in Internet technology, they could not be more wrong. Not only is the technology community in Indianapolis growing, but more traditional businesses are taking advantage of the Internet to grow their businesses. As more resources emerge to help businesses (both free and for a fee), more companies are capitalizing on Hoosiers being online.
A great resource for Indiana businesses on the web is Smaller Indiana. While Smaller Indiana does not focus solely on Internet companies, it is a place where business owners can connect online and learn more about how to use social networking tools. Smaller Indiana members call themselves "Smoosiers." Subgroups within the site include Business Owners, Social Media Marketing, and Hoosier Twitosphere.
On any given day you may find the discussions on Smaller Indiana range from local restaurant specials to Twitter best practices to favorite WordPress plugins. The opportunities to learn how to use the Internet to market a business range from the most basic of topics to the extremely technical. The one underlying thread is that it is Hoosiers helping Hoosiers.
Smaller Indiana is a free site to join and is sponsored by local companies such as Roundpeg, Bitwise Solutions, Central Indiana Community Foundation, Kristian Andersen and Associates, Small Box Web Design, and DK New Media. Its parent company is Coyle Media. You can visit Smaller Indiana and set up a general account and then either jump into the "Forum" for discussions or join "Groups" with people of similar interest.
As you begin to connect more on the site, you will find opportunities for local meetups, the chance to advertise your business, and more information about other local businesses with which you may want to work. As with any other social site, the more that you put into it, the more that you will get out of it. No matter what your Indianapolis business, however, there is something you can gain by checking out Smaller Indiana.