The Indian Railways website is reportedly earning Rs 10 Crore from Online ads. The page views of the Indian railways website that is www.indiarail.gov.in is around 10,000,00 per day. This helps the India railways in a huge way as they have quality advertisers wanting to advertise on the website.
The Indian Railways long before was tough on the consumer as one has to go to the railway station for ticket bookings as well as to inquire regarding train schedules and timings. Now, the internet boom has changed it all, it has worked out for both the consumer as well as the India railways. A consumer can now book a railway ticket online, this results into the Indian railway getting so many page views every month which results into an online ad revenue of around Rs. 10 Crore every month.
There are many different types of ad models on the India railways website from pop ups to text and image ads, all of these have a different rate of revenue, few will have $1 CPM and a few 0.10$ and could vary everyday.
After realizing the month page views of the India railways website, and taking an average of the page views it gets, India railways could be earning a lot more than what many believe. An average of $1 per thousand visits indicate that at this rate the India railways could be earning around Rs 10 Crore or maybe more monthly.
The Indian Railways is one of the largest network of railways in the whole world.
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