SAN FRANCISCO, CALIF—September 2013— Lively (www.mylively.com), which offers an activity-sharing product that helps older adults live at home longer, today announced that its product is now available for families to order.
Lively’s product has two components that form the basis of activity sharing between generations: a connected device that uses passive activity sensors that are applied to everyday objects in the home and LivelyGram, a printed mailer that shares with older adults what their younger family members are up to. With its launch, Lively gives people a better way live at home for longer and eliminates the need for grown children to ‘parent-sit’ their mom and dads. To view a video showcasing how Lively works click here.
“Lively’s two-way activity sharing supports a new movement that is concerned with the social side of aging as opposed to traditional lines of thinking that view old age as a medical condition to be treated,” says Iggy Fanlo, CEO and co-founder of Lively. “It accounts for the whole person and their psychological needs, such as staying connected to family members and friends – which has been proven to promote better health and longevity.”
Research has shown that older adults fear loss of independence and moving into nursing home more than death. Additionally, 89 percent of persons surveyed by AARP over the age of 65 and older say they’re better off staying in their homes. Lively aims to solve the dilemma for up to 40 million older adults living at home in the U.S., Canada and Europe who want to stay independent and the 100+ million loved ones that worry about their health and well-being when they’re living alone at home.
“Families face stress and anxiety as they manage the emotional and practical challenges of helping older family members live on their own,” adds Lively COO and Co-Founder David Glickman. “But while other products for older adults sell based on fear, Lively will prevail by offering a way for everyone to collectively pursue the goal of retained independence while fostering richer social interaction along the way.”
“Lively offers the first well-designed, easy-to-use and affordable solution that will do for older adults what Nike and Fitbit have done for fitness enthusiasts; socialize activity data in order to enable personal and family objectives,” says Director of Strategic Investments at Cambia Health Solutions Tom Rodgers. “They’ve truly set themselves apart in their field as a consumer-friendly, market-driven solution with the ultimate goal to keep older adults in their own homes for as long as possible.”