Small business owners around Los Angeles may have limited budgets for marketing, yet creativity and connections can generate quality customer leads.
A business owner can personally organize a referral network and join a business networking organization. In densely populated southern California complementary referral sources may only be a few blocks away. A complementary referral source may serve the same type of customer but not be a direct competitor.
A day spa owner may approach a chiropractor, beautician, and perhaps a family therapist who work in the neighborhood or general area. These four businesses can simply write up a one-page fact sheet with the contact information and make it available to each customer.
Another step would be creating a website and contacting the local paper to write an article about the separate businesses teaming up.
The Los Feliz Business Networking Professionals had its members sit across from each other and make suggestions on referral sources.
Graphic artist Natalie Andres was a partner with financial planning professional Robert Menz. She suggested a Certified Financial Planner would be one type of complementary business who would work well.
Seeking referrals and generating referrals for other business owners happens with commitment. Keep a small folder in the car or on the desk with the business cards handy of companies worth referring. In turn, those owners can make referrals.
The result may be a few leads monthly or quarterly but even one or two satisfied customers can be turned into fans who spread the word.
Click here for the Los Feliz BNP website.