I attended a panel presentation in Los Angeles on designing for the future of entertainment. While much of the information was good, the most insightful comment made was by Kenneth Williams, the executive director and CEO of USC’s Entertainment Technology Center (www.etcenter.org).
He told the attendees that they had to commit to being lifetime learners. They couldn’t shake their heads and say they didn’t want to learn any more new things.
This advice is especially important for business owners and business professionals today when it comes to reaching out to target audiences.
The Internet has provided a free or relatively inexpensive global channel. But as that channel is constantly changing, business people must be willing to “go with the flow” – change as the channel changes.
On the other hand, I am not advocating the adopting of every new technology that comes down the pike. The technology has to make sense for you and your business.
This brings me back to why you should keep up with new opportunities. You won’t know whether a new opportunity might be good for you and your business unless you know about it in the first place.
Once you know about it, you can decide whether it is something with which you want to experiment. Only by testing new opportunities will you develop the resources to stay current in the game.
You certainly do not want to lose out simply because you have refused to be a lifetime learner.
(c) 2013 Miller Mosaic LLC
Phyllis Zimbler Miller is a digital marketer and content creator. She is also the author of nonfiction books about marketing on the Internet -- see www.amazon.com/author/phylliszmiller