Paula and Joe Miller had waited for a long time to visit the Australia. It was an expensive trip to travel from their home in Boston and the flight had been long.
The first full day was a safari ride through the Outback area. In the jeep with them was a couple from Brazil. Together the four found the excursion was very interesting and they began to form what could become a long friendship. That was until they made a huge mistake.
"We are lucky Americans to have met such great people from Brazil, they said. " The Brazilians were insulted. Why?
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Knowing the various cultures in the American workplace today can help us increase harmony, productivity and quality. The reason is quite simple. Cultural differences, when not understood, lead to miscommunication, ill feelings among employees and/or management and workplace conflict.
But once we understand the value that each person brings to the workplace by the beauty of thinking differently we begin to increase the contribution and value of each employee individually and of the workforce in whole. Improvement in communication occurs as we understand that putting something on the table prioritizes it in one culture but removes all priorities in another or that a basement could be a cellar or a bathroom.
This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.
© Max Impact, used with permission.