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In the market for unique rings and jewelry? They've got an app for that

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Whether you are looking for whimsical or classic pieces, you will find it at The LX Collection, debuting in early 2014. This cutting edge, interchangeable ring and jewelry line “offers women the ultimate in personalized luxury, style and creative expression,” says Belgian designer and founder of LX, Laurence Bruyninckx. You can view this concept at

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After her presentation on Manhattan’s tony Upper East Side, I asked Laurence about her inspiration. “The LX Collection was inspired so women can have a way to tell their life story in a unique and sparkling way. I accomplished this by creating a system of interchangeable, interlocking, stacking and embracing engagement and wedding rings.” With this concept, they can add new rings to reflect special moments and key milestones. Sort of like the old charm bracelet idea, but with much more glitter and edge. The free iPad app will be out in the spring, which will enable customers to create their own, one-of-a-kind combinations.

Combinations of these custom works of art can include GIA-certified diamonds, emeralds, sapphires, rubies and tourmalines, as well as numerous styles and colors of bands. Most are 18K and come in gold, yellow, white, rose or platinum. The LX Collection will make its U.S. debut at fine retailers in New York, Miami, Chicago, Los Angeles, Dallas and other select markets nationwide. It will also be online.

So guys, with Valentine’s Day just around the corner, you may want to start saving your beer money. Prices start at around $1,000 and can go as high as $50,000, depending on cut, color and your creative, unique expression, and, how much beer money you saved. Perhaps you should let her “create.”



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