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There's a lot of buzz surrounding Facebook's latest feature, Graph Search which allows users to use search phrases to query Facebook's massive database of relationships, likes, check in's, and photos.
Graph Search aims to try and make the enormous amount of data generated every day on the social network easier to sort through. By turning Facebook into a search engine of sorts, users will be able to find information like "Chinese restaurants that my friends have liked" or "hotels in New York that my friends have stayed at." Graph Search can even help expand users' social circles by making it possible to find friends of friends with common interests.
So why would people choose to use Facebook over a search engine like Google? What makes Graph Search different from a web search engine is the type of information that can be searched for. Graph Search pulls results using information, pictures, or other content that has been shared on Facebook, making the search results much more personalized than those from a regular search engine.
There is another perk to Graph Search: the new feature could potentially help improve SEO for businesses. In order to capitalize on this, business owners need to ensure that their Facebook business page is up to date and that the important information like the address, the category, and their business website URL are correct. Another good tactic for business owners to implement would be to engage their Facebook audience. By providing relevant and entertaining content, fans will keep coming back for more and the fan base will steadily grow.
While Graph Search is not yet widely available, the search feature will initially focus on four areas: places, people, interests, and photos, with more features to be added down the line.