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Impact of celebrity-branded products on the music industry

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For many of us, the music never stops. It is an essential part of every day life, and in some cases, celebrities have plans to capitalize on that. Artists are always releasing new albums, going on tour, or promoting the launch of their newly self-branded, and sometimes seemingly disconnected product. The development of the music industry has not surpassed anyone, and the extent of how artists turn their music into profits has dramatically altered the way we as listeners and fans experience it. An album can become yesterday's hit unless it stays relevant. The fear of not selling records like they used to is causing many artists to shift their focus and attention from the studio to the boardroom. In recent on-air interviews, Kanye West has derailed conversations from his new album, current tour, and new family to focus on his resentments towards certain corporations not backing him like he feels he deserves. In his recent appearance with Sway in the Morning on SiriusXM's Shade 45, he discussed his controversial reasons for switching from Nike to Adidas, but talks little about the musical story. This constant discussion leads fans away from what made them fans in the first place, the music.

Either way, we as consumers are key agents in the success or failure of the products among this celebrity-branded phenomena. If you recently braved and survived Black Friday or Cyber Monday, take a look below at some of this year's popular products that may frequent many Holiday wish lists inspired by artists who still tend to focus on the 'art' of music and entertainment:

  • Beats by Dre - Dr. Dre is one of the most successful and globally known producers and recording artists. He partnered to create audio products that encourage consumers to 'hear what they've been missing' and that 'sound really matters.' Check out the Beats Los Angeles Pop-Up Store at The Grove before it closes December 29th.
  • Rihanna for River Island - Rihanna stated she wanted to 'wear everything now.' Her River Island collection is perfect for the ultra trend-setting party girl with any budget. She recently announced that this season will be her final line, but comments have been made that it is also her best yet. The collection hit Los Angeles in early November.
  • Cîroc - Sean 'Diddy' Combs created the perfect storm of hip-hop influence, branding, and smart use of social media with his promotion of Ciroc. It is now the number-two selling brand in the ultra-premium vodka category.

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