Illamasqua Creative Director Alex Box was at Bloomingdale’s 59th Street on Thursday, October 10th from 6:30-8:00pm to celebrate the launch of the brand at Bloomingdale’s! Illamasqua will also be at Bloomingdales SoHo on Friday, October 11th for an invitation only, interactive masterclass for professional makeup artists. Alex's live beauty performance was very creative and inspiring. It was a opportunity and unforgettable treat to watch Alex Box live at work, as she transported three models into some of the most definitive beauty looks from the brand’s history. Founder Julian Kynaston and Director of Product Development David Horne was at Bloomingdales, showcasing the new fall collection Sacred Hour.
A top favorite and must-have makeup product that's perfect for busy women, who are always on the go and don't have much time to beautify, is Illamasqua's False Eye Lashes. For those who will be checking out Illamasqua at Bloomingdales, be sure to ask for Asia, an amazing and talented makeup artist who was able to transform my short, fine lashes into lush, voluminous lashes in just two minutes! They look so beautiful and mesmerizing, that compliments were non-stop flowing all night long. Illamasqua False Eye Lashes are incredibly soft, as they're handmade and comes in many styles and colors! David Horne introduced the Hydra Veil, which works like a moisturizer and a primer. According to David, this new Hydra Veil delivers a beautiful, radiant finish and has a rehydrating, gel formula that will make your makeup stay on all day long.
Illamasqua is famous for its intense colors and dramatic makeup, and is the go-to brand for nighttime makeup. It's a great makeup for times when you just want to express yourself in a creative way (especially during the holidays), and you want to let your bright inner light shine through. Conceived amidst the dark drama of Berlin in the 20s, Illamasqua was developed by professional makeup artists and launched in 2008 in the U.K. It's loved by by celebs and alternative cultures alike, as the colors allow everyone to express their most daring, boldest, and most intense sides with professional nighttime makeup that's richly pigmented and long lasting.
What I love about Julian Kynaston's vision, is that Illamasqu makes everyone look flawless and perfect. Nothing and no one is perfect, but Illamasqua makes imperfection look hot, sexy and simply beautiful! Illamasqua encourages those who are not 'perfect' to be confidant and show the world what makes you perfectly, imperfect. Illamasqua encourages to be proud of those 'imperfect' features other brands cover up. For example, in Illamasqua's world, do show off all those freckles, beauty spots, birthmarks and scars.
Illamasqua makeup is available at select Bloomingdale's stores nationwide, Sephora and online at www.illamasqua.com.